Top Fulfilment KPIs Every Ecommerce Brand Should Track

Keeping your ecommerce logistics running smoothly doesn’t just come down to fast delivery and low costs. To truly scale your business and maintain a great customer experience, you need visibility and that means tracking the right fulfilment KPIs (Key Performance Indicators).

At Packitle, we work with growing ecommerce brands to optimise not just shipping, but the entire fulfilment process, from receiving stock to managing returns. Below are the top KPIs we recommend every brand monitor, whether you're managing operations yourself or working with a 3PL like us.

1. Order Accuracy Rate

What it measures: The percentage of orders shipped without errors (e.g. wrong item, wrong size, missing item).Why it matters: Mistakes cost you time, money, and customer trust.

👉 Packitle Insight: We maintain a strong track record of order accuracy by using dedicated picking processes and final-stage verification. Our goal is always to ship exactly what your customer expects, the first time.

2. On-Time Dispatch Rate

What it measures: The percentage of orders dispatched within the agreed timeframe (e.g. same day or next day).Why it matters: Delayed dispatch leads to unhappy customers and poor reviews.

👉 Packitle Insight: We operate on reliable cut-off times and tight SLAs, helping brands offer consistent delivery speeds, especially during high-volume periods.

3. Average Fulfilment Time

What it measures: The time it takes from when an order is placed to when it’s picked, packed, and handed off to a courier.Why it matters: A short fulfilment window is key to meeting customer expectations in the age of fast shipping.

👉 Packitle Insight: With streamlined internal workflows and direct access to carriers, we reduce internal friction and get parcels out the door faster.

4. Cost Per Order (CPO)

What it measures: The total fulfilment cost (including pick, pack, packaging, and shipping) divided by the number of orders.Why it matters: Helps you understand your true margin and operational efficiency.

👉 Packitle Insight: We help brands reduce their CPO by offering transparent pricing, efficient packaging, and flexible fulfilment options tailored to your needs.

5. Inventory Turnover Rate

What it measures: How quickly your stock sells and is replaced over a given period.Why it matters: Slow-moving stock increases storage costs and ties up cash.

👉 Packitle Insight: We provide proactive updates and reporting to help you make informed stock decisions.

6. Return Rate and Processing Time

What it measures: The percentage of returned orders and how quickly they're inspected and resolved.Why it matters: A smooth returns experience boosts retention and protects your brand’s reputation.

👉 Packitle Insight: Our returns process is designed to be efficient and brand-sensitive, with affordable options that don’t drain your resources.

7. Damaged Goods Rate

What it measures: The percentage of orders returned or refunded due to damage in transit.Why it matters: Damaged goods lead to refunds, replacements, and customer dissatisfaction.

👉 Packitle Insight: We take care to use the right materials and packing methods, reducing in-transit damage and preserving product quality.

8. Customer Satisfaction (Post-Fulfilment)

What it measures: How your customers feel about their delivery experience, often captured via reviews. Why it matters: Fast shipping means little if the experience isn’t smooth or professional.

👉 Packitle Insight: We view fulfilment as a brand touchpoint. From packaging presentation to accurate delivery, we help you leave a positive impression on every doorstep.

Final Thoughts: Data-Driven Fulfilment Drives Growth

Tracking the right KPIs helps you identify what’s working and what’s not in your fulfilment operations. Whether you’re looking to cut costs, scale faster, or simply improve your customer experience, working with a 3PL like Packitle gives you the foundation to grow with confidence.

📦 Want to Optimise Your Fulfilment Performance?

Let us help you turn your logistics into a strength, not a guessing game.

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